ROAS
Return on ad spend: the revenue a platform says its ads brought in, for every dollar you spent on them.
Return on ad spend: the revenue a platform says its ads brought in, for every dollar you spent on them.
What it is
ROAS, return on ad spend, is revenue attributed to an ad platform divided by what you spent on that platform. Each platform reports its own ROAS based on the sales it believes it caused, which is why Meta and Google often claim credit for the same order.
ROAS, return on ad spend, is revenue attributed to an ad platform divided by what you spent on that platform. Each platform reports its own ROAS based on the sales it believes it caused, which is why Meta and Google often claim credit for the same order.
ROAS, return on ad spend, is revenue attributed to an ad platform divided by what you spent on that platform. Each platform reports its own ROAS based on the sales it believes it caused, which is why Meta and Google often claim credit for the same order.
The formula
ROAS = Attributed revenue ÷ ad spendHow to read it
Treat platform ROAS as a directional signal for comparing campaigns inside one platform. To decide whether ads are paying back overall, compare it with your break-even ROAS and look at blended numbers such as MER and blended CAC, which count every order once.
Treat platform ROAS as a directional signal for comparing campaigns inside one platform. To decide whether ads are paying back overall, compare it with your break-even ROAS and look at blended numbers such as MER and blended CAC, which count every order once.
Treat platform ROAS as a directional signal for comparing campaigns inside one platform. To decide whether ads are paying back overall, compare it with your break-even ROAS and look at blended numbers such as MER and blended CAC, which count every order once.
How Cifra shows it
Cifra puts Google Ads and Meta spend next to real Shopify sales, so you can see platform ROAS beside blended ROAS and CAC in one dashboard. Try the free break-even ROAS calculator to find the number your campaigns need to beat.
Cifra puts Google Ads and Meta spend next to real Shopify sales, so you can see platform ROAS beside blended ROAS and CAC in one dashboard. Try the free break-even ROAS calculator to find the number your campaigns need to beat.
Cifra puts Google Ads and Meta spend next to real Shopify sales, so you can see platform ROAS beside blended ROAS and CAC in one dashboard. Try the free break-even ROAS calculator to find the number your campaigns need to beat.