Repeat purchase rate
The share of customers who come back and buy again.
The share of customers who come back and buy again.
What it is
Repeat purchase rate is the percentage of customers who have placed more than one order in a period. It measures whether people come back after the first purchase, which is where most stores make their margin.
Repeat purchase rate is the percentage of customers who have placed more than one order in a period. It measures whether people come back after the first purchase, which is where most stores make their margin.
Repeat purchase rate is the percentage of customers who have placed more than one order in a period. It measures whether people come back after the first purchase, which is where most stores make their margin.
The formula
Repeat purchase rate = Customers with two or more orders ÷ total customersHow to read it
Compare it across the same window each time, for example customers who first bought 90 days ago. A rising rate means retention is improving and acquisition can get more expensive without hurting profit. A falling rate puts more pressure on every new customer.
Compare it across the same window each time, for example customers who first bought 90 days ago. A rising rate means retention is improving and acquisition can get more expensive without hurting profit. A falling rate puts more pressure on every new customer.
Compare it across the same window each time, for example customers who first bought 90 days ago. A rising rate means retention is improving and acquisition can get more expensive without hurting profit. A falling rate puts more pressure on every new customer.
How Cifra shows it
Cifra separates new and returning customers across your dashboards, and the Cohorts view shows how many customers from each month came back.
Cifra separates new and returning customers across your dashboards, and the Cohorts view shows how many customers from each month came back.
Cifra separates new and returning customers across your dashboards, and the Cohorts view shows how many customers from each month came back.