New vs returning revenue
How much of your revenue comes from first-time customers, and how much from people who bought before.
How much of your revenue comes from first-time customers, and how much from people who bought before.
What it is
New vs returning revenue splits net sales into two parts: revenue from customers placing their first order, and revenue from customers who have bought before. It shows whether growth comes from acquisition or from retention.
New vs returning revenue splits net sales into two parts: revenue from customers placing their first order, and revenue from customers who have bought before. It shows whether growth comes from acquisition or from retention.
New vs returning revenue splits net sales into two parts: revenue from customers placing their first order, and revenue from customers who have bought before. It shows whether growth comes from acquisition or from retention.
The formula
New customer revenue = Net sales from first orders. Returning customer revenue = Net sales from second and later ordersHow to read it
A store that depends almost entirely on new customers has to keep paying for every sale. A healthy returning share makes ad spend go further. Watch how the mix changes after a big campaign or a change in pricing.
A store that depends almost entirely on new customers has to keep paying for every sale. A healthy returning share makes ad spend go further. Watch how the mix changes after a big campaign or a change in pricing.
A store that depends almost entirely on new customers has to keep paying for every sale. A healthy returning share makes ad spend go further. Watch how the mix changes after a big campaign or a change in pricing.
How Cifra shows it
Cifra shows revenue and customer value for new and returning customers side by side, so you can see which group drove the week.
Cifra shows revenue and customer value for new and returning customers side by side, so you can see which group drove the week.
Cifra shows revenue and customer value for new and returning customers side by side, so you can see which group drove the week.