Net profit
What your store kept after every cost: product, shipping, fees, ad spend and the fixed costs of running it.
What your store kept after every cost: product, shipping, fees, ad spend and the fixed costs of running it.
What it is
Net profit is the money your store keeps after every cost is paid. Revenue tells you what you sold. Net profit tells you whether selling it was worth it, after product costs, shipping, payment and app fees, ad spend, refunds and the fixed costs of running the business.
Net profit is the money your store keeps after every cost is paid. Revenue tells you what you sold. Net profit tells you whether selling it was worth it, after product costs, shipping, payment and app fees, ad spend, refunds and the fixed costs of running the business.
Net profit is the money your store keeps after every cost is paid. Revenue tells you what you sold. Net profit tells you whether selling it was worth it, after product costs, shipping, payment and app fees, ad spend, refunds and the fixed costs of running the business.
The formula
Net profit = Net sales − COGS − shipping − transaction and app fees − ad spend − fixed costsHow to read it
Read it weekly, not just at month end. A week with record sales and falling net profit usually points to one of three things: a heavier discount, rising ad spend, or a shift toward lower-margin products. Track it as a margin too, net profit divided by net sales, so growth and profitability can be compared month to month.
Read it weekly, not just at month end. A week with record sales and falling net profit usually points to one of three things: a heavier discount, rising ad spend, or a shift toward lower-margin products. Track it as a margin too, net profit divided by net sales, so growth and profitability can be compared month to month.
Read it weekly, not just at month end. A week with record sales and falling net profit usually points to one of three things: a heavier discount, rising ad spend, or a shift toward lower-margin products. Track it as a margin too, net profit divided by net sales, so growth and profitability can be compared month to month.
How Cifra shows it
Cifra calculates net profit from your Shopify orders, Google Ads and Meta spend, and the costs you add once, refreshed every 15 minutes. Open the Metric Tree to see which cost moved it, or ask in Claude or ChatGPT: what was my net profit last week, and what changed?
Cifra calculates net profit from your Shopify orders, Google Ads and Meta spend, and the costs you add once, refreshed every 15 minutes. Open the Metric Tree to see which cost moved it, or ask in Claude or ChatGPT: what was my net profit last week, and what changed?
Cifra calculates net profit from your Shopify orders, Google Ads and Meta spend, and the costs you add once, refreshed every 15 minutes. Open the Metric Tree to see which cost moved it, or ask in Claude or ChatGPT: what was my net profit last week, and what changed?