Cohort analysis
Grouping customers by when they first bought, to see how each group behaves over time.
Grouping customers by when they first bought, to see how each group behaves over time.
What it is
Cohort analysis groups customers by a shared starting point, usually the month of their first order, and follows each group over time. Instead of one average for every customer, it shows whether the people you acquired in March behave differently from the ones you acquired in June.
Cohort analysis groups customers by a shared starting point, usually the month of their first order, and follows each group over time. Instead of one average for every customer, it shows whether the people you acquired in March behave differently from the ones you acquired in June.
Cohort analysis groups customers by a shared starting point, usually the month of their first order, and follows each group over time. Instead of one average for every customer, it shows whether the people you acquired in March behave differently from the ones you acquired in June.
The formula
For each first-order month: track orders, revenue or retention in month 1, month 2, month 3 and onwardHow to read it
Read a cohort table row by row to see one group age, and column by column to compare groups at the same age. If newer cohorts fall below older ones at the same month, something in acquisition or the first experience has changed.
Read a cohort table row by row to see one group age, and column by column to compare groups at the same age. If newer cohorts fall below older ones at the same month, something in acquisition or the first experience has changed.
Read a cohort table row by row to see one group age, and column by column to compare groups at the same age. If newer cohorts fall below older ones at the same month, something in acquisition or the first experience has changed.
How Cifra shows it
Cifra's report builder includes a Cohorts view that tracks customer lifetime value over time for each cohort, with no data team or SQL needed.
Cifra's report builder includes a Cohorts view that tracks customer lifetime value over time for each cohort, with no data team or SQL needed.
Cifra's report builder includes a Cohorts view that tracks customer lifetime value over time for each cohort, with no data team or SQL needed.