Blended CAC
What it costs to win one new customer, counting all marketing spend and all new customers.
What it costs to win one new customer, counting all marketing spend and all new customers.
What it is
Blended CAC, customer acquisition cost, is your total marketing spend divided by the number of new customers you won in the same period. It is blended because it does not split credit between channels: every dollar and every new customer counts once.
Blended CAC, customer acquisition cost, is your total marketing spend divided by the number of new customers you won in the same period. It is blended because it does not split credit between channels: every dollar and every new customer counts once.
Blended CAC, customer acquisition cost, is your total marketing spend divided by the number of new customers you won in the same period. It is blended because it does not split credit between channels: every dollar and every new customer counts once.
The formula
Blended CAC = Total marketing spend ÷ new customersHow to read it
CAC only means something next to what a customer is worth. Compare it with first-order contribution margin to see whether you profit on the first purchase, and with LTV to see whether you profit over time. A rising CAC with flat LTV is the early warning sign.
CAC only means something next to what a customer is worth. Compare it with first-order contribution margin to see whether you profit on the first purchase, and with LTV to see whether you profit over time. A rising CAC with flat LTV is the early warning sign.
CAC only means something next to what a customer is worth. Compare it with first-order contribution margin to see whether you profit on the first purchase, and with LTV to see whether you profit over time. A rising CAC with flat LTV is the early warning sign.
How Cifra shows it
Cifra shows blended CAC from your Shopify customers and your Google Ads and Meta spend, side by side with LTV. Use the free LTV:CAC calculator to test a target before you change budget.
Cifra shows blended CAC from your Shopify customers and your Google Ads and Meta spend, side by side with LTV. Use the free LTV:CAC calculator to test a target before you change budget.
Cifra shows blended CAC from your Shopify customers and your Google Ads and Meta spend, side by side with LTV. Use the free LTV:CAC calculator to test a target before you change budget.