AOV
Average order value: the average amount a customer spends per order.
Average order value: the average amount a customer spends per order.
What it is
AOV, average order value, is your net sales divided by the number of orders. It tells you how much a typical order is worth, and it is one of the two levers, with order count, that move revenue.
AOV, average order value, is your net sales divided by the number of orders. It tells you how much a typical order is worth, and it is one of the two levers, with order count, that move revenue.
AOV, average order value, is your net sales divided by the number of orders. It tells you how much a typical order is worth, and it is one of the two levers, with order count, that move revenue.
The formula
AOV = Net sales ÷ number of ordersHow to read it
A drop in AOV can mean smaller baskets, a heavier discount or a shift toward cheaper products. Read it next to orders: revenue can fall with AOV steady, which is a demand problem, or with orders steady, which is a basket or pricing problem.
A drop in AOV can mean smaller baskets, a heavier discount or a shift toward cheaper products. Read it next to orders: revenue can fall with AOV steady, which is a demand problem, or with orders steady, which is a basket or pricing problem.
A drop in AOV can mean smaller baskets, a heavier discount or a shift toward cheaper products. Read it next to orders: revenue can fall with AOV steady, which is a demand problem, or with orders steady, which is a basket or pricing problem.
How Cifra shows it
Cifra tracks AOV over time and the Metric Tree shows when it, rather than order volume, is the branch that moved net sales.
Cifra tracks AOV over time and the Metric Tree shows when it, rather than order volume, is the branch that moved net sales.
Cifra tracks AOV over time and the Metric Tree shows when it, rather than order volume, is the branch that moved net sales.