BeProfit vs TrueProfit: Which Is Better for Shopify Store Reporting?

Why this matters: most Shopify stores run net profit margins near 10% once every cost is counted. A reporting tool that gets ad spend or refunds wrong by even a little can make a losing month look like a winning one. So the question isn't just which dashboard looks nicer, it's which one reports a number you can actually trust.

BeProfit

BeProfit, now owned by Viably and sometimes listed as Viably Profit Analytics, is a profit and loss reporting tool that works across Shopify, Amazon, WooCommerce, and Wix. That multi-platform reach is its main selling point: if you sell in more than one place, you can see profit from orders, products, countries, and shops in a single dashboard. It tracks COGS, shipping, fees, discounts, LTV, and retention, and offers a library of prebuilt profit reports and calculators.

Who it's for: merchants who sell across multiple platforms and want one P&L view over all of them, with detailed cost breakdowns and ready-made report templates.

On pricing, BeProfit starts at $49 a month and climbs to around $249 on higher tiers, with no free plan but a free trial available. Reviews put it around 4.1 to 4.2 stars, with frequent praise for support and frequent notes that it sits on the expensive side.

The trade-off worth flagging: BeProfit's ad attribution is UTM-based, which means it counts spend tied to UTM-tagged, converted sessions. Some 2026 comparisons report this can significantly under-count spend from channels like Google Performance Max and Shopping, which would make reported profit look higher than reality. If you lean heavily on Google Ads, confirm how spend is imported before trusting the profit figure.

TrueProfit

TrueProfit takes a narrower, Shopify-only approach built around a single number: your true net profit. It automatically pulls COGS, shipping, transaction fees, taxes, and ad spend, then calculates real profit in real time at the store, product, and order level. It syncs with the major ad platforms, includes P&L and LTV reporting, and ships with iOS and Android apps that make it easy to check the business from your phone. It has a strong following among dropshippers and profit-first operators.

Who it's for: Shopify merchants and dropshippers who want an accurate, real-time read on what they keep after every cost, with a genuinely good mobile experience.

On pricing, plans start at roughly $35 a month and scale with monthly order volume up to around $200 on higher tiers, with a 14-day free trial. Reviewers consistently praise how intuitive it is and how quickly the data loads.

The trade-off: TrueProfit is Shopify-only, so multi-platform sellers won't get a unified view, and its order-based pricing rises as your store grows. It also doesn't connect to accounting software, so costs outside Shopify like rent and payroll stay out of the number.

Cifra: a cheaper alternative worth considering

If your reason for shopping around is that BeProfit feels expensive and TrueProfit is profit-only, Cifra is worth a look. It's a Shopify-exclusive analytics platform that unifies your sales, ad spend, and costs into real-time dashboards and reports on the metrics that decide profit, including Net Profit, Contribution Margin, Blended ROAS, CAC, AOV, and Returning Customers Rate, all in one view.

The difference is scope and price. Where BeProfit and TrueProfit focus on profit reporting, Cifra pairs profit with marketing performance, so you read profit and ROAS and CAC together instead of across two tools. It's free for up to 100 orders a month, then $29 a month on Starter, $49 on Grow, and $149 on Advanced, with every plan including all integrations, real-time data, and an MCP server that lets you query your store data straight from AI agents like Claude and Cursor in plain language. None of the profit-only tools above offer that natively today.

The trade-off: Cifra is Shopify-only, so like TrueProfit it won't unify other platforms the way BeProfit does. If multi-platform reporting is your hard requirement, BeProfit keeps that edge.

Which should you choose?

It comes down to where you sell and what you want the tool to answer.

If you sell across Shopify, Amazon, WooCommerce, or Wix and need one P&L over all of them, BeProfit is the natural pick, just verify how it imports Google Ads spend first.

If you're Shopify-only and want the cleanest possible net profit number with a great mobile app, TrueProfit does that one job very well.

If you're Shopify-only and want profit plus ROAS, CAC, and AI access for less, Cifra covers more ground at a lower entry price, starting free.

A reasonable approach is to start with the tool that matches your channel setup and budget, and only pay for multi-platform reporting if you actually sell on multiple platforms.

"Reporting is only useful if you trust the number. Pick the tool whose profit figure reflects reality for your channels, not the one with the longest report library." Cifra Product Team

Common mistakes when choosing a reporting tool

• Trusting profit without checking ad spend import → If a tool under-counts ad spend, your reported profit will look better than it is. Confirm how each channel's spend is pulled in.

• Paying for multi-platform when you're single-platform → BeProfit's cross-channel view is valuable only if you sell on more than one platform. Otherwise you're paying for reach you won't use.

• Tracking profit but ignoring ROAS and CAC → Knowing net profit is half the picture. Without ROAS and CAC, you can't tell which spend created that profit.

• Forgetting costs outside the store → Most of these tools don't pull rent, payroll, or subscriptions, so your "net profit" still isn't your full business profit.

Frequently asked questions

What's the difference between BeProfit and TrueProfit? BeProfit is a multi-platform profit reporting tool that works across Shopify, Amazon, WooCommerce, and Wix, starting at $49 a month. TrueProfit is a Shopify-only net profit tracker with strong order-level reporting and a good mobile app, starting around $35 a month. BeProfit suits multi-platform sellers, while TrueProfit suits Shopify-focused merchants and dropshippers.

Does BeProfit or TrueProfit have a free plan? Neither has a permanent free plan. Both offer a free trial, and TrueProfit's entry price is lower at around $35 a month versus BeProfit's $49. If you want a genuinely free starting point, Cifra has a free plan covering up to 100 orders a month.

Which is better for dropshipping, BeProfit or TrueProfit? TrueProfit is the more common choice for dropshippers thanks to its real-time net profit focus, order-level detail, and mobile app. BeProfit is a better fit if a dropshipper sells across several platforms and needs them in one view.

Can these tools track profit across multiple sales channels? BeProfit can, since it supports Shopify, Amazon, WooCommerce, and Wix under one subscription. TrueProfit and Cifra are Shopify-only, so they won't unify other platforms but go deep on Shopify reporting.

Is there a cheaper alternative to BeProfit and TrueProfit? Yes. Cifra starts free and then $29 a month, below both, and adds ROAS and CAC tracking plus AI access alongside profit reporting. The trade-off is that it's Shopify-only, so it won't replace BeProfit's multi-platform view.

Which Shopify reporting tool works best with AI assistants? Cifra includes an MCP server on every plan, so you can query your store data directly from AI agents like Claude and Cursor in plain language. BeProfit and TrueProfit don't currently offer a native equivalent.